Category: Brand Management

What If AI Isn’t the Future, But the Present?
29 Apr
Vikram Singh Parmar 0 Comments

What If AI Isn’t the Future, But the Present?

Every time I open my phone with Face ID, get a Netflix suggestion that actually fits my mood, or use…

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The Slow Season: India’s Event Industry Takes a Breather
20 Apr
Vikram Singh Parmar 0 Comments

The Slow Season: India’s Event Industry Takes a Breather

India’s event industry takes a breather every April to June. The fiscal year ends on March 31, leaving companies swamped…

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The Power of Picking Up: Why Answering Calls Can Change Everything
08 Mar
Vikram Singh Parmar 0 Comments

The Power of Picking Up: Why Answering Calls Can Change Everything

I’ve always been someone who picks up calls early—sometimes too early, as people around me like to say. Whether it’s…

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Building Brand Trust in 2025
22 Feb
Vikram Singh Parmar 0 Comments

Building Brand Trust in 2025

Strategies for a Dynamic Landscape In an era where consumer skepticism is at an all-time high, building and maintaining brand…

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