ICC World Cup Trophy Tour 2018

Geometry Encompass

Project Overview

The ICC World Cup Trophy Tour 2019 was a global celebration of cricket, spanning five continents, 21 countries, and over 60 cities. As part of this ambitious initiative, Myoozz Consulting managed the Trophy Tour in Dubai, Sri Lanka, Pakistan, Bangladesh, and India. The tour aimed to engage fans by showcasing cricket’s legacy, cultural heritage, and the coveted ICC Trophy alongside Nissan vehicles. With activities ranging from virtual reality cricket zones to photo opportunities with the trophy, the tour created unforgettable experiences for fans.

Our role was to remotely plan, coordinate, and execute events in five countries while ensuring flawless logistics, seamless setups, and high-level engagement with local dignitaries and audiences.


Key Objectives

  1. Highlight the ICC Trophy and its legacy while promoting cricket in traditional and emerging markets.
  2. Create engaging fan experiences using cutting-edge technology and interactive setups.
  3. Ensure seamless execution across multiple countries, incorporating local cultural heritage and cricketing traditions.
  4. Collaborate with Nissan to showcase their brand in alignment with the Trophy Tour’s values.

Challenges

  1. Remote Coordination: Managing events across five countries with unique logistical, cultural, and regulatory requirements.
  2. High-Profile Engagements: Ensuring smooth interactions with dignitaries, cricket legends, and influencers in each country.
  3. Cultural Integration: Blending the Trophy Tour’s theme with each country’s cultural heritage and cricketing legacy.
  4. Technology Deployment: Setting up interactive experiences, such as VR cricket zones, under varied conditions.
  5. Tight Timelines: Managing multiple events within a short timeframe across diverse geographies.

Our Approach

  1. Meticulous Planning:
    • Developed a detailed roadmap for each location, covering logistics, permissions, setups, and schedules.
    • Conducted remote coordination with local teams to ensure smooth operations on the ground.
  2. Cultural Customization:
    • Incorporated each country’s unique cultural and cricketing heritage into the event design.
    • Featured iconic backdrops and high-profile individuals to enhance local engagement.
  3. Technology Integration:
    • Set up VR cricket zones, interactive displays, and photo booths to engage audiences.
    • Designed digital campaigns to amplify the tour’s reach and connect with fans virtually.
  4. Collaborative Execution:
    • Worked closely with ICC, Nissan, and local stakeholders to ensure alignment with the global vision.
    • Ensured consistent branding and messaging across all locations while tailoring the experience to local audiences.

Key Highlights

  • UAE: Kicked off the tour with a grand launch featuring cricket legends and high-profile dignitaries. 
  • Sri Lanka: Hosted the trophy at iconic locations, celebrating the nation’s rich cricketing history and cultural vibrancy.
  • Pakistan: Coordinated exclusive events with cricket legends, fans, and media at historical landmarks.
  • Bangladesh: Created immersive fan experiences, blending cricket enthusiasm with cultural displays.
  • India: Conducted events in multiple cities, engaging thousands of fans through interactive setups and showcasing India’s cricketing legacy.

Results

  1. Fan Engagement: Reached thousands of fans across five countries, delivering memorable experiences through innovative setups and activities.
  2. Global Recognition: Strengthened ICC’s global branding by blending cricket’s legacy with local cultural narratives.
  3. Seamless Execution: Delivered a flawless series of events across challenging geographies, earning praise from stakeholders.
  4. Technology-Driven Impact: Amplified audience interaction through VR cricket zones, digital campaigns, and interactive photo ops.

Key Metrics

  • 5 Countries Covered: UAE, Sri Lanka, Pakistan, Bangladesh, and India
  • Thousands of Fans Engaged: At live events and through online interactions
  • Cultural & Cricketing Integration: Successfully blended cricket’s legacy with each country’s heritage

Project Information

Client

International Cricket Council (ICC)

Date

August 25, 2018

Project URL

Visit Project